New Youth Ambassadors
Olympic silver medallists Gary and Paul O’Donovan have been unveiled as the new Credit Union Youth Ambassadors for the Irish League of Credit Unions. They were officially announced as Ambassadors at the ILCU’s Youth and Marketing Conference in Athlone on Saturday 25th February. Delegates from credit unions across the island of Ireland were in attendance. The sporting heroes were officially announced as ambassadors by ILCU President Brian McCrory.
The overall theme of the youth conference was Digital Marketing and Social Media. There was a specific focus on how credit unions can develop their use of online platforms to communicate with Millennials and Generation Z. Alison and Mark were in attendance on behalf of St. Michaels and returned with plenty of ideas.
Speaking at the announcement of the Youth Ambassadors, ILCU President Brian McCrory said “Gary and Paul O’Donovan embody the spirit of co-operation and the ethos of working together towards a common goal which is so important to the credit union movement. Their accomplishments in rowing at global level and their achievements at the 2016 Rio Olympics make them ideal role models for young people in our communities, and indeed ideal ambassadors for the many youth programmes run by our credit unions. We very much look forward to working with them as we advance our social media and video outreach.”
Also commenting on their new role, Gary O’Donovan said “Our own credit union in Skibbereen has always supported us every step of the way and so we didn’t hesitate when asked to be the new Credit Union Youth Ambassadors. We’re very proud to be representing the movement, especially for the younger generations.”
Paul added “The support for us from all corners of Ireland has been overwhelming. Knowing we have such incredible backing from our own community and from communities around the country really makes a difference to us when we’re competing, and so we’re delighted to have this opportunity to work with a movement that gives so much back to the people in the local communities they serve.”
The next port of call for the new Youth Ambassadors will be the ILCU’s annual All Ireland School’s Quiz final. On in the RDS in Dublin on April 2nd, where 100 quiz teams from primary schools across Ireland will compete for €4,000 in cash prizes.